What is Cloud hosting?

Cloud hosting makes websites and applications accessible using cloud resources which are a network of connected virtual and physical cloud servers unlike traditional hosting, solutions are not deployed on a single server.
So how exactly does it work? And what are the key benefits?
How does it work?
With traditional hosting, a website is hosted on a single physical server, with various package options available including: shared (where the resources of a single web server are shared with other websites), VPS (where the shared, physical server is split into several self-contained virtual servers) and dedicated (the most expensive option, where the website is hosted on a private server). It’s also simple and relatively inexpensive to set-up with basic hardware, but for speed and reliability the cost does increase.
In comparison, Cloud hosting is where the website or application is hosted on a network of connected, virtual, cloud servers. Several physical servers are still running in the background, however (unlike traditional hosting) there’s an extra layer added on top in the form of virtual servers (also known as virtual machines, or VMs).
Key features and benefits:
There are several benefits associated with Cloud hosting, primarily:
- Better uptime and availability
Resources can be shared between physical and virtual servers, vastly improving the uptime of the website – with many service providers promising uptime rates of 99.9% - Better performance
Cloud hosting involves the use of multiple servers working as one, which allows load balancing to be implemented and resources distributed as and when required. Resources can also be added quickly should a spike in website traffic occur, helping to prevent slow loading speeds and/or downtime. - Scalable and flexible
Virtual servers allow increased resources (such as CPU, memory, and storage) to easily be added, providing a long-term, flexible hosting option for growing businesses - Lower costs
Organizations pay on a per-usage basis, providing an alternative to flat rate packages, as well as the option for high-volume discounts - Security
Viruses and malware can be isolated to one virtual machine, reducing the risk of the site going offline
Cons:
Potential cons of Cloud hosting include:
- Pricing
Some Cloud hosting providers charge overages, which can lead to unexpected, increases in costs - Complexity
As a relatively new form of hosting, Cloud hosting can be complex and time-consuming to set-up
How do I know if Cloud hosting is the right fit for me?
The suitability of cloud hosting will depend on the size and business-critical nature of your website, as well as the volume of traffic it’s likely to receive.
In essence, Cloud hosting provides an advanced way to host large-scale solutions, and offers the capability for applications, storage options, and online services to become bigger, faster, and even more impressive in the future. Cloud hosting can however be time-consuming to set-up, configure and maintain, and prices can vary unpredictability over time.
Cloud hosting is therefore currently most suited to larger organisations or those with more advanced server needs (such as high traffic volumes); with smaller individuals and organizations (primarily with websites advertising a product or service) typically still benefitting from more traditional hosting solutions.
Share article:

Spektrix: a beginner's guide
Utilised by a global user-base, Spektrix has become the market leader in back office and digital marketing systems, primarily within the arts industry. This blog explores what it is, who uses it and most importantly, how it could benefit your business.
Read more
Digital shouldn’t cost the earth!
As the effects of climate change become increasingly apparent and with 16i currently working towards B-Corp status, this blog piece looks at sustainability in the digital world and how we, as consumers can help to make a difference.
Read more
Benefits of Umbraco v9
Following the recent launch of Umbraco v9, this blog looks at the key benefits of the latest version
Read more
Roles and responsibilities in software development
16i consists of a cross-functional team made up of various roles and specialisations. This blog looks at the key responsibilities of each.
Read more
How will Google’s plan to remove third-party cookies affect your business?
Google will be removing third-party cookies from Chrome to protect their users online privacy. But it will have an impact on the way in which businesses carry out their online marketing.
Read more
Benefits of upgrading Umbraco to the latest version
Umbraco is a world-leading content management system (CMS) used by multiple business across a variety of sectors.
Read more
Why Umbraco? The top ten benefits of using Umbraco for site content
Umbraco is an-easy-to-use, open-source content management system CMS which currently supports over 0.5 million websites
Read more
Just Camps’ mental health campaign
Just Camps are running a campaign to encourage people to talk about their mental health, and to help break the stigma around suffering with issues such as anxiety and depression
Read more