Grant UK Website
Helping Grant UK to engage with customers more effectively online.
Key aims of the project were to refresh the branding, streamline the user journey, and ultimately increase user engagement and enquiries. We also needed to ensure that the two key demographics; homeowners and professionals (engineers/installers) were catered for within the site.
User experience was very much at the forefront of the project. Working closely with Grant we refined and optimised the existing site structure to amalgamate content and improve the user journey – guiding customers to the most relevant part of the site in as fewer clicks as possible.
To assist the two user demographics find the content they needed as well as make management easier for Grant we made the decision to split the site into two versions.To make access as easy as possible we devised a simple mechanism in the main nav to allow users to switch wherever they are on the site.
Beyond this the key considerations were ensuring users were able to browse the product catalogue, find an engineer or installer to help with their Grant heating system, find out further information on Grant and get support for any problems they may be experiencing with their Grant products.
Conveying the Grant brand proposition with clarity.
When Grant asked us to look at their website they wanted to make sure that the homepage elevated their brand to match the exacting standards it was evolving into within the heating industry. Their existing site was functional but needed a fair amount more consideration for funtionality, flair and most importantly clearly communicate to users what Grant has to offer in it's products and as a business.
Enhancing the way products and ranges are showcased.
One key part of the site that needed work were the product pages. Whilst the content needed to be technical, the evolution of the Grant brand needed to be more inclusive for the consumers and professionals alike. We wanted to create a layout that would feel informative enough to the average homeowner with minimal technical knowledge but equally present the technical information in a way that was easy to digest and visually appealing.
Comparison tool to help user find the correct heating solution.
As part of the improvements to user experience and enhancing for consumers and homeowners, Grant wanted to include a product comparison tool. This would enable users to input some key requirements and the site would recommend two heating products, comparing them side by side to see. The consumer is then able to review which would be optimal for their home and heating requirements.
Building Brand Loyalty with Tools & Resources for all.
Numerous features, tools and resources are integrated into the site to help benefit Homeowners, Professionals and Grant. The idea behind all this is so Grant can help everyone involved in purchasing and using their products to their maximum potential and build brand loyalty.
Grant UK • Customer Support Portal
Ensuring 24/7 customer support was in easy reach for all Grant Customers.
Grant UK • Find an Installer
Helping customers locate their nearest installer for their specific heating solution.
